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1 November, 19:06

Max and Yvette have been saving for two years to take their six children on a vacation to Disney World. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set the price they are willing to pay for the airline tickets. What form of ebusiness model are Max and Yvette using?

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  1. 1 November, 20:56
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    C2B - Consumer to Business Model

    Explanation:

    The above situation fits well with the consumer to business model. In this business model, the consumer sets his demand and what he can offer whereas the businesses decide if they are willing to work with those demands or not.

    Max and Yvette put forth their price range and the airlines that are willing to sell on that price would be a catch for them.

    This method was previously not so prevalent but it has caught speed in the recent past.
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