SuperGroup has expressed the intention to begin selling in other countries, including China, while still protecting its Superdry brand. This will mean determining the appropriate pricing strategies for each country, training and supporting an international sales force, and creating advertising campaigns. These activities all occur in what segment of the value chain?

Question

Business

Lane Poole

4 July, 17:17

SuperGroup has expressed the intention to begin selling in other countries, including China, while still protecting its Superdry brand. This will mean determining the appropriate pricing strategies for each country, training and supporting an international sales force, and creating advertising campaigns. These activities all occur in what segment of the value chain?

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Answers (1)

Know the Answer?

Denzel Bird · Answer 1

Marketing and sales segment.

Explanation:

A values chain consists of actions that a firm functioning in a public industry that performs in order to deliver a valuable product to the market. The idea value chain is based on the process view of a manufacturing organization as a system of subsystems that transforms and processes money, labor, and materials, etc. The marketing and sales is considered to be a primary function and include the creation of salesforce, advertising campaigns, and giving values to its customers, clients and partners.