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23 February, 00:14

Which of the following entities is responsible for all phases of a development project, including screening decisions, developing product specifications, and coordinating product testing?

A. Brand Extension Team

B. Category Management Committee

C. New-Product Department

D. Business Analysis Task Force

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Answers (1)
  1. 23 February, 01:53
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    C. New-Product Department

    Explanation:

    As the name of it implies, the New-Product Deparment is in charge of developing new products, including all the procedures mentioned in the question.

    These procedures can be grouped in two broad phases: research phase and development phase. During the research phase, expenses are incurred to analyze the possiblity of creating a new product, and during the development phase, the new product is now a certainty, and costs are incurred in order to finish the product and put it in the market.
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