Rural grocery stores often stock products geared to the average customer in its market area. Management assumes there are negligible differences in needs between customers. Consequently, an "average" range of products will appeal to the most people. The implied target market strategy is:

a. Undifferentiated targeting.

b. Differentiated targeting.

c. Concentrated targeting.

d. Custom targeting.

e. Mass targeting.

Question

Business

Martha Nash

8 February, 13:34

Rural grocery stores often stock products geared to the average customer in its market area. Management assumes there are negligible differences in needs between customers. Consequently, an "average" range of products will appeal to the most people. The implied target market strategy is:

a. Undifferentiated targeting.

b. Differentiated targeting.

c. Concentrated targeting.

d. Custom targeting.

e. Mass targeting.

+3

Answers (1)

Know the Answer?

John Sandoval · Answer 1

A. Undifferentiated targeting.

Explanation:

Undifferentiated targeting occurs when the marketer ignores the apparent segment differences that exist within the market and uses a marketing strategy that is intended to appeal to as many people as possible.