Entice-mint Breath Mints is a new brand of breath fresheners. The company realizes that product location is very important since consumers desire to buy this type product with a minimum of effort. Entice-mint mints represent a:A. shopping good. B. specialty good. C. convenience good. D. industrial good.

Question

Business

Kimora Donaldson

31 August, 17:22

Entice-mint Breath Mints is a new brand of breath fresheners. The company realizes that product location is very important since consumers desire to buy this type product with a minimum of effort. Entice-mint mints represent a:A. shopping good. B. specialty good. C. convenience good. D. industrial good.

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Answers (1)

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Simone Pacheco · Answer 1

C. Convenience good

Explanation:

The key word in a convenience good is minimal effort. This means consumers enjoy buying the product or good because it is readily available. Convenience goods are consumer items that are often purchased by consumers due to the fact that they require minimal efforts to get, minimal decision making process and are widely available.

Examples of convenience goods include newspapers, loaves of bread or pastries and newspapers among others.

The opposite of convenience goods are specialty goods as they require more effort in terms of financial decisions and are not widely available. Examples of these include housing, car and jewelry purchases.

Entice-Mint Breath Mints can fall under the category of candy and making them available where people can easily access them is quite important because consumers are sure to patronize them for their convenience goods status.