A goal is a specific commitment to achieve a measurable result within a stated period of time.

A) True

B) False

The correct answer is letter "A": True.

Explanation:

Goals represent the objectives companies set that must be achieved within a specified period of time. Goals represent what firms want to achieve and where they want to be positioned in the market. Goals have the characteristic of being measurable, which means entities can monitor the progress of the path of reaching a goal and observable, which implies they are realizable.