After graduating from university, Ted joined the army. He had been looking forward to serving his country by joining the army, but the routine-based lifestyle and strict training had him doubting his decision. In this scenario, Ted is feeling the influence of a (n)

A. schematic reference group

B ... brand community

C. market maven

D. opinion leader

E. aspirational reference group

Question

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25 June, 15:18

After graduating from university, Ted joined the army. He had been looking forward to serving his country by joining the army, but the routine-based lifestyle and strict training had him doubting his decision. In this scenario, Ted is feeling the influence of a (n)

A. schematic reference group

B ... brand community

C. market maven

D. opinion leader

E. aspirational reference group

+2

Answers (1)

Know the Answer?

Alina Johnston · Answer 1

E) aspiration reference group.

Explanation:

A reference group is a concept referring to a group to which an individual or another group is compared.

Aspirational reference group is a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated, but to which she does not belong. Thus person tries to copy the attitudes and behavior of the members of the group.