A leading beverage company sells its signature soft drink brand in vending machines for $0.79 per 12 oz. can. A vending machine has monthly fixed costs of space rental, energy consumption, and capital depreciation of $145. Variable cost for a can of soda is $0.47. What would the new selling price of the soda need to be in order to achieve a 20% increase in the contribution per unit after the increase in the price of sugar?
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