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21 January, 03:24

A marketing manager targeting Generation Y should be aware that this group is turned off by:A) the "soft sell". B) overt branding practices. C) cool events. D) online buzz. E) unconventional sports.

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  1. 21 January, 06:45
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    B) overt branding practices

    Explanation:

    Generation Y is the group of people who were born between 1990s to early 2000s. Probably most commonly known as millennials.

    Statistics shown that when it come to choosing a product, millennial tend to choose the individuals that they can trust/admire rather than overt branding practices. This is why online influencers market is really booming among this demographic.

    On top of that., They value the type of advertisement that can objectively define the negative and positive characteristics of a certain product rather than advertising it as if it's 'the best product ever' like commonly done by most companies in the past.
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