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23 October, 18:35

Which aspect of marketing (branding, promotion, or market research) is the most important for companies to consider when

doing business in the global economy, and why? Write one or two paragraphs to respond to this question. Support your

response with examples or other details.

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Answers (1)
  1. 23 October, 22:32
    0
    Market Research

    Explanation:

    In a global business, The firm often goes into uncharted territories for themselves and takes heavy risks in places unknown to them. In such a situation market research done right is the best thing a firm can hope for apart from all other things.

    A market not suitable for their products will simply not be beneficial no matter how everything else works out.

    For example, McDonald's setting up operations in India made its menu suit the Indian taste pallet and was able to carve out a market share while other food chains were not as quick to do it.
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