Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?

Relationship marketing can be defined as a marketing strategy whose main objective is customer loyalty. Its relation with the implementation of the mission and organizational vision in the general strategic plan, is that the mission corresponds to everything that the company is, its foundation and its purpose of existence through its values and vision, which must be plans to obtain long-term goals and targets and should include corporate governance and socio-environmental responsibility plans.

Ideally, there is the integration of several marketing strategies to consolidate the relationship between customer and company. The marketing mix is a strategy that guarantees the increase of customer satisfaction, through the use of the four pillars of a marketing strategy: price, place, product and promotion, it is possible for a brand to trace essential strategies for obtaining success and customer loyalty, through the establishment of an attractive price, effective product logistics and distribution, efficient dissemination strategies that generate value and engagement and offering a differentiated and quality product that satisfies the needs and desires of the consumer.