Ask Question
BusinessBusiness
13 March, 22:19

The vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely. Which of the following measures could be used to compare the cost of its advertising expenditures for different media? a. Reachb. Ratingc. GRPsd. CPMe. frequency

+5
Answers (1)
  1. 13 March, 22:26
    0
    Answer: d. CPM

    Explanation:

    CPM is a acronym for cost per thousand impressions. This is a term that is utilized in advertising either by online advertising, traditional advertising media, and marketing that are related to web traffic and it

    refers to cost of traditional advertising, email advertising or internet marketing campaigns whereby the advertisers will have to pay every time an advertisement is displayed.

    It is a measurement of the amount of money a company will have to pay in order to get across to its listeners, viewers, readers, or visitors. Since the vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely, he can use the CPM.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “The vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely. Which of the ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
Penny works in the telephone sales department of the Energy Efficient Window Company. She uses a random digit dialing technique to contact potential customers.
Answers (1)
Why are small businesses an important part of the American economy
Answers (1)
A federal insurance program funded by taxpayer dollars that provides benefits to people who are retired, unemployed or disabled
Answers (1)
Which of the following is a characteristic of a revocable beneficiary designation?
Answers (1)
Why can trendy items be made more cheaply than wardrobe staples?
Answers (1)
New Questions in Business
Frieling Company installs granite countertops in customers' homes. First, the customer chooses the particular granite slab, and then Frieling measures the countertop area at the customer's home, cuts the granite to that shape, and installs it.
Answers (1)
Which of the following is not a change in reporting entity? Group of answer choices Reporting using comparative financial statements for the first time. Changing the companies that comprise a consolidated group.
Answers (1)
The cash flows below contain the year 1 cash flows for a potential real estate investment. What is the property's operating expense ratio?
Answers (1)
Factors such as international trade agreements, economic conditions, and political unrest will have the greatest impact on what type of business environment?
Answers (1)
As of January 1 of the current year, Grackle Company had accounts receivable of $50,000. The sales for January, February, and March were $120,000, $140,000, and $150,000, respectively. Of each month's sales, 20% are for cash.
Answers (1)
Home » Business » The vice-president of marketing of G Street Fabrics has been told to invest the company's advertising dollars wisely. Which of the following measures could be used to compare the cost of its advertising expenditures for different media? a. Reachb.
Sign Up Forgot Password?