Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand? brand perception brand architecture brand personality brand loyalty brand equity

Question

Business

Finn Bowen

15 February, 14:00

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand? brand perception brand architecture brand personality brand loyalty brand equity

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Odin Page · Answer 1

brand personality

Explanation:

-Brand perception is how the customers see a brand.

-Brand architecture is the structure of brands or products that a company has to allow the customers to relate to the brand.

-Brand personality refers to a group of human characteristics that are assigned to a brand.

-Brand loyalty is the positive feelings that customers have for a brand or product and because of that they buy it all the time.

-Brand equity is the value a company generates from a brand that is recognized by people.

According to this, the term that is used to describe a specific mix of human traits that may be attributed to a particular brand is brand personality.