Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely:

moms with school-age children who pack a simple healthy lunch for them.

Question

Business

Chase

29 May, 08:23

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely:

moms with school-age children who pack a simple healthy lunch for them.

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Answers (1)

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Lorelei Lamb · Answer 1

Moms with school-age children who pack a simple healthy lunch for them.

Explanation:

The small portion size and types of drinks indicates that this is a product Children. But For children products, the marketing strategy will always be targeted to their parents. They do this because children do not have the resources and decision ability to make the purchase by themselves.

From the way this product is descripted,

The target would most likely parents with very little time to cook for their children (probably working moms or dads). So they fast/simple preparation make it really appealing for them.