If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When purchasing the two trees together, what pricing strategy does Stark Bros. employ?

product-line pricingb.

prestige pricingc.

price liningd.

discount pricinge.

bundle pricing

Question

Business

Juliette Oneal

16 February, 04:22

If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When purchasing the two trees together, what pricing strategy does Stark Bros. employ?

product-line pricingb.

prestige pricingc.

price liningd.

discount pricinge.

bundle pricing

+5

Answers (1)

Know the Answer?

Maren Cain · Answer 1

bundle pricing

Explanation:

Bundle pricing -

In this case, the company sells the many services or goods at a very low price in comparison to the individual prices of the respective goods, is known as bundle pricing.

The example of bundle pricing is TV channel plans, meals at the cafes or restaurants, phone incoming or outgoing plans.

hence, from the question, the correct term for the given statement is bundle pricing.