Wesley Electronics Inc. is a company that manufactures electronic gadgets. The marketing team of the company spends a great deal of money on advertising in order to create awareness about the company's products among potential customers. It employs various methods of advertising, such as print, broadcast, and online advertising. According to the steps of market segmentation, Wesley Electronics Inc. is most likely:

Designing and implementing marketing mixes

Explanation:

Once developing a business strategy, a company should first recognize the positions of the product, location, promotion and price. The Marketing Mix is more commonly known as the mixture of the four Ps.

Wesley Electronics Inc. team using plenty of effort to target its audience., using the marketing mix.

The marketing mix is a collection of variables which a business may monitor to manipulate potential clients. This method represents a crucial initial phase to any marketing plan that guides the strategy of the client.

A mix of all four P's needs to strike a balance and work together to replicate one target audience.