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13 December, 18:03

Before purchasing a car, John sought advice from his friends and researched auto reviews on the Internet. He also visited car dealers and went for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?

Multiple Choice

A. internal information search

B. external information search

C. postpurchase evaluation

D. problem recognition

E. evoked set manipulation

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Answers (1)
  1. 13 December, 21:09
    0
    Option B External Information Research

    Explanation:

    John has researched about the car from external resources because asking a friend, researching auto reviews online, visiting car dealers and going for a test drive all constitutes to external sources of infromation. External source of information is dependent on the knowledge of the external sources and thier evaluation criteria.
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