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1 May, 21:06

If I know that I want to buy 50 GRPs worth of outdoor advertising and the population for my target market is 200,000, what should my daily effective circulation (DEC) amount to?

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  1. 1 May, 23:35
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    100,000

    Explanation:

    Data provided in the question

    Number of GRPs buyed = 50

    The population of the target market = 200,000

    Now the daily effective circulation is

    Number of GRP buyed = (Daily effective circulation) : (Population of the target method) * 100

    50 = (Daily effective circulation) : (200,0000) * 100

    So, the daily effective circulation is 100,000
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