Elvin, a manager at Humble Bee Cereals, is faced with the problem of declining sales. After a thorough examination of the situation, he comes up with two courses of action to boost the sales of the cereals: improve the packaging or offer price discounts. He is aware that each has its advantages and disadvantages. Identify the step of decision making in which Elvin is involved?
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Home » Business » Elvin, a manager at Humble Bee Cereals, is faced with the problem of declining sales. After a thorough examination of the situation, he comes up with two courses of action to boost the sales of the cereals: improve the packaging or offer price