How would you assess this sample value proposition: "ABC, Inc. delivers revenue-focused marketing automation and sales effectiveness solutions to unleash collaboration throughout the revenue generation ecosystem".

a. It's unclear and succinct.

b. It's clear and not succinct.

c. It's unclear and not succinct.

d. It's clear and succinct.

Question

Business

Cali Benjamin

24 July, 11:02

How would you assess this sample value proposition: "ABC, Inc. delivers revenue-focused marketing automation and sales effectiveness solutions to unleash collaboration throughout the revenue generation ecosystem".

a. It's unclear and succinct.

b. It's clear and not succinct.

c. It's unclear and not succinct.

d. It's clear and succinct.

+4

Answers (1)

Know the Answer?

Ariella Lewis · Answer 1

d. It's clear and succinct.

Explanation:

The wording of the value proposition is clunky, unclear, and difficult to understand. A normal person would have to read it several times in order to understand it. Therefore, the value propositon is neither clear nor succinct.