Sound Stream Corp. is releasing a range of headphones, earphones, and acoustic devices for music enthusiasts in a new market. To enter the market and gain market share rapidly, Sound Stream slashes the prices of its products and markets its products aggressively.
In this scenario, which pricing strategy is Sound Stream Corp. using?
a) Penetration pricing
b) Psychological pricing
c) Price skimming
d) Profit maximization
e) Prestige pricing
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