Evidence indicates that the best promotional strategy for firms operating globally is:

A. a "one mix fits all" strategy.

B. to uniquely design a strategy for each country.

C. based on total operating costs and the nation's disposable income.

D. designed by foreign intermediaries who control promotion.

The correct answer is (B)

Explanation:

In the new global environment, it is important to design promotional strategies carefully to efficiently and effectively target customers and countries. According to various surveys and researches, the best way to design a promotional strategy is to carefully analyse every distinct aspect of a country. So, the best policy is to uniquely design a strategy for each country.