Imagine that you are the marketing manager for a U. S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong? Hill, Charles W. L., Hill, Charles W. L ... Global Business Today (Kindle Locations 16475-16478). McGraw-Hill Higher Education. Kindle Edition.

It is wrong to use the same advertising message and it is right to delegate the pricing decisions to local managers who have wide experience.

Explanation:

First of all, it is strongly wrong to think that the advertising message that has been effective in the U. S. will suffice in Brazil and mostly due to the fact that every country has its very own culture and population that tend to see products in a very particular way depending on their beliefs and values. Once said that, the message in the adversiting campaign will have to be unique and made specilly for target customers in Brazil because they will find the product good or bad depending on the culture they rely on.

Secondly, it is also important to delegate the decisions about pricing strategy to managers who have local experience in the subject due to the fact that as said before target customers vary from country to country and even there from regions to regions too. Therefore that it is important to establish a price that feels comfortable to the people inside that economy and that will the make the value of the product high enough so the people will buy it, and for that it is necessary to have an experienced local manager who will understand his own people.