Which of the following gap maps was developed to deal with the fact that users may make purchase decisions based on "phantom" attributes that they cannot identify or verbalize? a. AR perceptual GAP maps b. OS perceptual GAP maps c. Snake plot maps Determinant maps
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Home » Business » Which of the following gap maps was developed to deal with the fact that users may make purchase decisions based on "phantom" attributes that they cannot identify or verbalize? a. AR perceptual GAP maps b. OS perceptual GAP maps c.