Green Mat, a notebook manufacturer, wants to gauge the response of customers to its new line of eco-friendly notebooks. The marketing team at Green Mat decides to do a survey but restricts the respondents to school-attending teenagers between ages 12 and 16. This scenario exemplifies

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Business

Chase Kline

22 November, 08:03

Green Mat, a notebook manufacturer, wants to gauge the response of customers to its new line of eco-friendly notebooks. The marketing team at Green Mat decides to do a survey but restricts the respondents to school-attending teenagers between ages 12 and 16. This scenario exemplifies

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Answers (1)

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Jaron Sutton · Answer 1

Quota sampling

Explanation:

Quota sampling is the one of the kinds of sampling, which require or need the representative individuals or the persons are chosen or selected from a particular sub group.

For example, the researcher may ask for a sample of 100 persons which should be among the age or group of 40-50. It will be stated as quota sampling.

So, in this case, the company survey by taking the respondents of the school attending teenagers among the ages 12 - 16. This will state the quota sampling.