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14 April, 10:38

Pharmacie & Upjohn, a pharmaceutical company, uses a functional structure (research, development, manufacturing, and marketing) within each of its three largest major product divisions. This company is an example of a:

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  1. 14 April, 14:10
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    Product organisation.

    Explanation:

    A product organisation is one that has multiple product lines, and they need specialists that can market and distribute the various product lines. Grouping of sales and production is based on the lines of products and services provided by the business.

    There is better coordination and communication between specialists working on the same product.

    Pharmacie & Upjohn uses this structure in their research, development, manufacturing, and marketing units.
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