To make low-profit customers more profitable the ABC bike shop-

A) sends birthday greetings to its best customers and gives them discounts on merchandise.

B) has a club for its regular customers, organizing cycling events and parties for them.

C) allows existing customers to upgrade to a newer model by trading in their older model.

D) though it previously offered free delivery, now charges for deliveries made outside the city.

E) encourages customers to send in their suggestions for product improvement.

Question

Business

Salma Rollins

11 May, 20:14

To make low-profit customers more profitable the ABC bike shop-

A) sends birthday greetings to its best customers and gives them discounts on merchandise.

B) has a club for its regular customers, organizing cycling events and parties for them.

C) allows existing customers to upgrade to a newer model by trading in their older model.

D) though it previously offered free delivery, now charges for deliveries made outside the city.

E) encourages customers to send in their suggestions for product improvement.

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Answers (1)

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Xavier Huerta · Answer 1

C) allows existing customers to upgrade to a newer model by trading in their older model.

D) though it previously offered free delivery, now charges for deliveries made outside the city.

Explanation:

If ABC company wants to change low profit customers into more profitable customers, they need to:

encourage low profit clients to buy larger quantities by offering promotions (e. g. get a discount if you buy a bike, helmet and other gear all together) forgo certain services or features to low profit customers, e. g. free delivery only for expensive bikes increase the price of your product for low profit customers (e. g. charge a delivery cost for cheap bikes) offer upgrading options to low profit clients