Coat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Coat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

Question

Business

Alden Payne

13 June, 09:12

Coat's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Coat product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

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Answers (1)

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Belinda Wilcox · Answer 1

Increase the promotion budget to gain greater awareness

Explanation:

Coat's manager continues to perform well in the market competing product as strong and is looking to take over the market share leader in segment. The coat product manger in order to improve the buying criteria, and thus potentially increase demand the best product manager should purchased. Marketing and promoting is a strategy in which one can communicate the customers and target prospective customers to buy the products. Thus increasing the demand of the product and thereby increase the promotion budget and gain greater awareness.