Within the supply chain and operations management system, the value proposition is most effectively communicated to the rest of the organization through which of the following mechanisms?

a. Performance measures

b. Mission statements

c. Management mandates

d. Corporate slogans and promotional materials.

Question

Business

Amiya Russo

21 August, 03:17

Within the supply chain and operations management system, the value proposition is most effectively communicated to the rest of the organization through which of the following mechanisms?

a. Performance measures

b. Mission statements

c. Management mandates

d. Corporate slogans and promotional materials.

+2

Answers (1)

Know the Answer?

Janessa Case · Answer 1

d. Corporate slogans and promotional materials.

Explanation:

Corporate slogan is a catchy, short and interesting phrase that is employed by a business to advertise its product especially the value their customers can get from their brand of the business.

On the other hand, promotional materials are gift such as mugs, pens, t-shirts, calendars, etc which usually have the logo of the company and are used for the purpose of advertising and selling a particular product or service of the company.

Corporate slogans and promotional materials are used to communicate to customers especially to remind the existing customers of the product of the company, and they are also used as incentives to new customers to make them try the product of the company for the first time.

Therefore, within the supply chain and operations management system, the value proposition is most effectively communicated to the rest of the organization through corporate slogans and promotional materials.