Market positioning

involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

Market Positioning states that how customers thinks how they are reaching with the branded products about their quality, quantity, and price of the product and how they are comparing the products from one brand to another brand. The market verifies things from customers by making healthier relationships.

So, the market positioning is targeting the customers for understanding the necessity of the product.