How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand's reach?

Published Category

Explanation:

Content distribution is simply the act of promoting content to online audiences in multiple media formats through various channels. Content distributon channels can come in 4 ways.

1. Paid

2. Owned

3. Earned

4. Published

This falls under the published category because these advertisements are generally found in the form of published media such as books, magazines and even movies.