CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as

a. mobile marketing

b. sales promotion activities

c. integrated marketing communications

d. omnichannel retailing

Question

Business

Lamont Richard

25 June, 18:22

CL Inc., a new firm, used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also opted for direct marketing on a project to project basis. The assimilation of these various promotional tools is commonly referred to as

a. mobile marketing

b. sales promotion activities

c. integrated marketing communications

d. omnichannel retailing

+1

Answers (1)

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Kaylin Stanley · Answer 1

integrated marketing communications

Explanation:

Interpreted marketing communications is a method that employs all communication tools so that they can work harmoniously. Integration of various means of communication leads to higher productivity.

In this instance CL Inc used sales promotions and public relations to achieve the long-term targets and goals identified by the top management. It also direct marketing on a project to project basis.