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14 October, 17:09

Anita has been named CEO of a popular sports apparel company. As CEO, she is tasked with setting the firm's corporate strategy. Which of the following decisions is Anita most likely to make? A. which customer segments to target B. whether to pursue a differentiation or cost leadership strategy C. how to achieve the highest levels of customer satisfaction D. what range of products the firm should offer

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  1. 14 October, 18:56
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    The correct answer is D

    Explanation:

    Corporate strategy is the plan for the company for selecting as well as develop the specific markets in which to compete while improving the various units of the business.

    Under the corporate strategy, the CEO will be involved in taking the decisions regarding what kind of products and the services the organization or firm need to offer in the market, so the business could earn profit.
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