Which of the following is a difference between the evaluation of goods and the evaluation of services by customers? Select one:
a. Customers adopt innovations in services faster, whereas they resist adopting innovations in products.
b. Customers rely more on information from nonpersonal sources when evaluating services, whereas they rely more on information from personal sources when evaluating goods.
c. Customers cannot look at or touch services prior to the purchase decision, whereas they can feel a product prior to purchase.
d. Customers perceive lesser risks when buying services, whereas they perceive greater risks when buying goods.
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