Borneo Inc. manufactures coffee. It used to sell its product in glass jars, but it has recently made its coffee more granular and packaged it in vacuum-packed cartons, which weigh less. This product is an example of
product diversification.
a new category entry.
product line extension.
a revamped product.
a new-to-the-market product
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Home » Business » Borneo Inc. manufactures coffee. It used to sell its product in glass jars, but it has recently made its coffee more granular and packaged it in vacuum-packed cartons, which weigh less. This product is an example of product diversification.