A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?

a) Demonstrating bad timing

b) Awakening a sleeping giant

c) Mobile-based alternative removes advantages

d) Running afoul of the law

e) Implementing IS poorly

Question

Business

Brodie Choi

1 February, 05:49

A firm releases a new technology only to have a competitor implement a similar technology with more features and value to the consumer. This would be which type of risk?

a) Demonstrating bad timing

b) Awakening a sleeping giant

c) Mobile-based alternative removes advantages

d) Running afoul of the law

e) Implementing IS poorly

+3

Answers (1)

Know the Answer?

Osvaldo Floyd · Answer 1

a) Demonstrating bad timing.

Explanation:

If the firm releases a new technology with the hope of getting a lot of sales, only to have a competitor implement a similar, but more advanced or complete technology shortly after, it is because the firm is not aware enough of the timing of technological advancements.

A firm without bad timing should not have been surpassed in the technology department by a competitor so fast.

This kind of problem has hapenned in real life. for example, when Blackberry launched the 8000 - 9000 series of phones in 2006, only to have Apple launch the much more innovative and groundbreaking Iphone in 2007.