You open a connect call with a target account like so, "Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?" What should you do to improve it for next time? a. After you introduce yourself, ask for permission before moving forward.

b. Be more explicit in the solutions you can provide.

c. Find someone at the prospect's company you know personally and reference their name.

d. Don't make any changes, this sound bite follows all of the best practices.

Question

Business

Clover

4 September, 06:58

You open a connect call with a target account like so, "Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?" What should you do to improve it for next time? a. After you introduce yourself, ask for permission before moving forward.

b. Be more explicit in the solutions you can provide.

c. Find someone at the prospect's company you know personally and reference their name.

d. Don't make any changes, this sound bite follows all of the best practices.

+5

Answers (1)

Know the Answer?

Enrique · Answer 1

b. Be more explicit in the solutions you can provide.

Explanation:

The opening pitch used in the question is quite good, but it could be better if more emphasis was made in the specific solution that your company is offering to the client.

If feels that the pitch is a bit too unwind, and does not lead directly to the solution that is being sold.