Gavin is a salesperson for an advertising company. He sells ads to customers directly.

What promotional method is being implemented?

Personal selling.

Explanation:

Promotion is a method of informing and persuading customer to buy product or service or idea. Every company in the market use some or other promotional strategy to penetrate in the market. Corporate have different needs or objective of promotion, like creating awareness, spreading information, increasing sales, increase market share, retaining loyal customer, etc. There are different method of promotion also been used by corporates to achieve their objective according to the budget, time and place of promotion. There are few promotion method used by corporate are: Advertising, sales promotion, personal selling, e-commerce, public relation, and social media.

Personal selling: It is a part of promotional mix, where salesperson sell the product or service to their target customer directly by meeting them personally.