The Wi-series mobile phone with touch display has an ambient light sensor that automatically adjusts brightness to suit the ambient light in your surroundings. This is a battery-saving efficiency of the Wi-series touch phone.

Which of the following does this describe?

a) Product benefit

b) Product advantage

c) Segmentation variable

d) Product feature

e) Market need

The correct answer is letter "B": Product advantage.

Explanation:

Product advantage is the central feature of a good or service and what is likely to drive it to success. The competitive advantage of a company is reflected in its product advantage which will mark the difference among its competitors. Entities should focus their efforts to develop a product advantage difficult to replicate.