When Angela checked out of her hotel, she completed a research form rating the hotel's service, food and accommodations. This is an example of what marketing core functions?

Question

Business

Kiana Harvey

13 September, 23:47

When Angela checked out of her hotel, she completed a research form rating the hotel's service, food and accommodations. This is an example of what marketing core functions?

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Answers (1)

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Livia Buckley · Answer 1

marketing information management

Explanation:

Marketing information management is one of the marketing functions which involves market monitoring, information collection analysis of the market information collected from the market place for management decision making.

The desire to achieve a more profitable marketing strategy may be made possible if an enterprise is able to monitor the existing market and collect relevant information and analyse such information to strategically position itself in the market place.