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11 July, 19:55

The Clyde Corporation's variable expenses are 40% of sales. Clyde Corporation is contemplating an advertising campaign that will cost $27,000. If sales increase by $77,000, the company's net operating income will increase by:

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  1. 11 July, 20:50
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    Increase in income = $19,200

    Explanation:

    Giving the following information:

    Clyde Corporation's variable expenses are 40% of sales. Clyde Corporation is contemplating an advertising campaign that will cost $27,000.

    Increase in income = increase in sales - increase in variable cost - marketing campaign

    Increase in income = 77,000 - (77,000*0.40) - 27,000 = $19,200
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