With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

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Business

Freddie

10 December, 11:39

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

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Natalia Rollins · Answer 1

To keep record of the engaged tools and vendors. To eliminate the need to store all your data in one place. To project social media budgeting estimations accurately. To keep track of spending's on social media making them more efficient and also keep track of ROI.