Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

Question

Business

Caitlyn Hopkins

20 November, 14:32

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

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Answers (1)

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Beatrice Haas · Answer 1

The decision Jeff is likely to proceed to next is to make the purchase decision

Explanation:

At this stage, Jeff is already decided on buying the car. This is because Jeff has already analyzed all the facts concerning the car and he has reached a logical conclusion based on his experiences, emotional connections, or marketing campaigns or a combination of all these factors.