Disney starts off its stars with Disney Channel shows, records them on the Disney-owned Hollywood Record label, plays the songs in heavy rotation on Radio Disney and Disney movie soundtracks, organizes concert tours with Disney-owned Buena Vista Concerts, and sells tie-in merchandise throughout Disney stores. The goal of each of these elements isa. interest.

b. aided recall.

c. lagged effect.

d. brand awareness.

d. top-of-mind awareness

Question

Business

Mr Kitty

26 January, 22:37

Disney starts off its stars with Disney Channel shows, records them on the Disney-owned Hollywood Record label, plays the songs in heavy rotation on Radio Disney and Disney movie soundtracks, organizes concert tours with Disney-owned Buena Vista Concerts, and sells tie-in merchandise throughout Disney stores. The goal of each of these elements isa. interest.

b. aided recall.

c. lagged effect.

d. brand awareness.

d. top-of-mind awareness

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Answers (1)

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Valery Wolf · Answer 1

Answer: Option (D)

Explanation:

Here, in this particular case we can state that the goal of these elements introduced by Disney is to evaluate the top-of-mind awareness. This concept is referred to as one of the most important element of consumer behavior and marketing research. Disney uses this concept as a measure in order to known how is the brand ranked in the minds of their customers.