Marta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Marta is concerned with whether the segment isa. issubstantial. b. responsive. c. profitable. d. reachable. e. identifiable

Question

Business

Elena Woodward

26 September, 14:17

Marta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Marta is concerned with whether the segment isa. issubstantial. b. responsive. c. profitable. d. reachable. e. identifiable

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Answers (2)

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Penelope Gregory · Answer 1

Marta is concerned with whether the segment is Option A: substantial.

Explanation:

Market segments are the way an organization divides its customers into small groups based on their age, interests, income, their personalities and so on.

Marta is looking for a potential market segments for her dog grooming service. But, that segment seems to be small and she doesn't have enough money to buy look for a big grooming service.

She is worried whether the market segment is substantial, which means if it is useful or significant if she chooses it for her dog.

She is not concerned if it is responsive, profitable, or reachable or identifiable as per Option b, c, d and e respectively. As these options do not relate to the dog grooming service she is looking for.

Diamond Fischer · Answer 2

Marta is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Marta is concerned with whether the segment is (a) Substantial

Explanation:

Market segmentation is a technique by which an organization divides its customers into groups based on certain characteristics like age, income, behavior, personality traits

The term substantial means that the market segment must have the ability to purchase.

For example: if you are a high-end retailer, your store visitors may want to purchase your goods but realistically can't afford them. Make sure, an identified segment is not just interested in you, but can be expected to purchase form you.

In the instance, your market might include pet enthusiasts who are willing to pay a premium for her pet's grooming services, leisurely retirees who have can afford these services and successful / rich people who wants to showoff their wealth.