Lara and her friends visit a new restaurant in town called Betelgeuse. They just happen to notice it while on a long drive. Lara and her friends like the ambience, décor, as well as the food. Lara is surprised when she finds out that the restaurant has been open for two years and neither her friends nor she knew of it until that day. At which of the following aspects of marketing has Betelgeuse failed?

Creating value for potential customers

Measuring the customers' perception of value

Delivering value to customers

Catering to both needs and wants of customers

Communicating value to potential customers

Question

Business

Booth

3 May, 07:53

Lara and her friends visit a new restaurant in town called Betelgeuse. They just happen to notice it while on a long drive. Lara and her friends like the ambience, décor, as well as the food. Lara is surprised when she finds out that the restaurant has been open for two years and neither her friends nor she knew of it until that day. At which of the following aspects of marketing has Betelgeuse failed?

Creating value for potential customers

Measuring the customers' perception of value

Delivering value to customers

Catering to both needs and wants of customers

Communicating value to potential customers

+3

Answers (1)

Know the Answer?

Amina · Answer 1

Creating value for potential customers

Explanation:

Creating value is an important tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one's place in the marketplace.