Heidi Ganahl's account of how she founded Camp Bow Wow through great adversity is best characterized as a (n) :

organizational story

Explanation:

Heidi Ganahl -

She is a very famous author, businesswomen and entrepreneur, the very founder of the Camp Bow Wow, which is a franchise for pet care.

Heidi Ganahl is characterised as an organizational story for her franchise Camp Bow Wow, where the people working in the camp Bow Wow all listen to the inspirational stories of her life, and feel motivated to do the same.

Hence, from the given information of the question,

The correct term is organizational story.