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2 May, 14:03

Identify the market segmentation dispute in the 1970s.

a. Localization versus globalization

b. Local responsiveness versus global integration

c. Standardization versus localization

d., Adaptation versus standardization

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Answers (1)
  1. 2 May, 14:59
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    Adaptation versus standardization

    Explanation:

    Adaptation is when a product is modifyed to meet the requirements and customs of a place. In standarization the products aren't modified, they are both forms to sell products overseas.

    I hope you find this information useful and interesting! Good luck!
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