Outdoor Experiences, Inc. sells a tent that collapses down into a roll that is as big as a roll of toilet paper. The tent can be easily carried in a backpack. The tent has been in the market for two years, and the compnay is spending a lot on advertising to stimulate selective demand. The tent is in which stage of the product life cycle?

Question

Business

Camryn Ortiz

12 February, 08:40

Outdoor Experiences, Inc. sells a tent that collapses down into a roll that is as big as a roll of toilet paper. The tent can be easily carried in a backpack. The tent has been in the market for two years, and the compnay is spending a lot on advertising to stimulate selective demand. The tent is in which stage of the product life cycle?

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Answers (1)

Know the Answer?

Felix · Answer 1

The answer is: Growth stage

Explanation:

A product's life cycle is usually divided into four stages:

introduction: the product enters the market, usually a substantial investment on marketing is needed growth: if the product "survived" and started to sell then actions are necessary to make its demand and production grow. Usually a lot of spending in advertising is required at this stage. maturity: Costs of marketing and production decline while the sales levels reach a maximum level. decline: product's sales and market share start to decline

The collapsible tent would be entering stage two of the product cycle.