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10 January, 14:38

When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications.

O True O False

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  1. 10 January, 14:52
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    The given statement " When determining its marketing mix for a new product, a company decides to price the item in the discount category, with low-cost packaging. The company would most likely choose a minimal promotions strategy with few, if any, broad communications " is TRUE.

    Explanation:

    The marketing mix relates to the series of measures or strategies used by a corporation to sell a commodity or product on the marketplace.

    The 4Ps represent a traditional marketing blend, including price, product, promotion and place.

    Define the firm's Single Sales Proposal (USP). Describe the brand target audience. Define in depth the element. Develop a product pricing plan. Recognise the market location of the product. Specify the advertising techniques you are using for the product.
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